Macy’s, Inc. (M)? As of March 2018, Macy’s, Inc. operates 690 department stores in 45 states, Washington DC, and outside the USA in Colombia, Guam, Puer

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1.  Macy’s, Inc. (M) 

As of March 2018, Macy’s, Inc. operates 690 department stores in 45 states, Washington DC, and outside the USA in Colombia, Guam, Puerto Rico, China, United Arab Emirates, and Kuwait with third party license agreements. Headquartered in Cincinnati, Ohio, the company’s brands include Macy’s, Bloomingdales, and Bluemercury. Most stores are located in urban or suburban areas and include a mix of apparel, accessories, cosmetics, home furnishings and various other consumer goods. Macy’s reported revenues in excess of $25 billion in the year ending January 2017 deriving from 382 company-owned stores and the rest being leased.

Approximately 600 stores are department stores operating under the names Macy’s and Bloomingdale’s, and the remainder are specialty stores that include Bloomindale’s The Outlet, Bluemercury, Macy’s Backstage, and Last Act. Macy’s divested 66 stores in the year ending January 2017 and 43 year-end January 2016, with plans to continue reducing total store numbers by approximately 30 as leases expire.

Macy’s, Inc. employs 148,300 full-time and part-time employees with 10 percent represented by unions. Closing more and more stores every year, Macy’s, Inc. is struggling financially and needs a clear strategic plan. During the month of December 2017, Macy’s spent $32 million on television advertising, compared to J.C. Penney that spend $27 million that month.

INSTRUCTIONS ARE IN THE ATTACHED DOCUMENT

BADM/BUOL 638, Strategic Decision Making Comprehensive Capstone Case Study Instructions

The aim of this assignment is to provide students the opportunity to perform a thorough case analysis. student will be assigned a company by the professor for analysis. The case analysis should include the following elements:

Title Page

Executive Summary

Background

· Introduce the company and provide the reader with background information about the company.

Situation Analysis

· The Environment – PESTLE Analysis

1. Political environment

2. Economic environment

3. Social environment

4. Technological environment

5. Legal/Regulatory environment

6. Environmental environment

· The Industry – Porter’s Five Forces Analysis

1. Bargaining power of suppliers

2. Threat of new entrant

3. Rivalry among existing competitors

4. Bargaining power of competitors

5. Threat of substitutes

· The Firm

1. What is the mission and vision of the firm?

2. What are the strengths of the firm?

3. What is the firm’s financial condition?

4. What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?

5. What is the management philosophy?

6. What does the organizational structure tell you about how decisions are made?

· The Product

1. What good and/or service does the organization offer?

2. What consumer need does the product solve?

3. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?

4. What competitive advantage does the marketing strategy offer?

SWOT Analysis

· Strengths

· Identify strengths of the organization and answer the following questions:

· How does this strength affect the operations of the organization?

· How does this strength assist the company in meeting the needs of its target market(s)?

· Weaknesses

· Identify weaknesses of the organization and answer the following questions:

· How does this weakness affect the operations of the organization?

· How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)?

· Opportunities

· Identify opportunities in the industry (and/or external environment) and answer the following questions:

· How is this opportunity related to serving the needs of our target market?

· What actions must the organization take to capitalize on this opportunity?

· Threats

· Identify threats in the industry (and/or external environment) and answer the following questions:

· How is this threat related to serving the needs of our target market?

· What actions must the organization take to prevent this threat from limiting the capabilities of the organization?

Problem Statement

· What is the primary problem in the case? Secondary problems? What are the ramifications of these problems in the long run? Short run? Include quantitative and qualitative analysis in your response.

Strategic Plan

· Based on the problem identified, develop a 5-year strategic plan for the company. This plan should include:

1. Clear vision, mission statement and core values

2. SMART objectives to solve the problem

3. Corresponding strategies for the objectives identified

4. Implementation plan

5. Key Performance Indicators to monitor progress

Summary

· Conclude the paper with a summary of the major points.

References

Additional guidelines:

· Length: 30 pages (double-spaced)

· Sources: 15 scholarly sources and 15 sources of business data

· Format: APA

Proofread the document carefully before submission at the end of the bi-term

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