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- Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
- Assess your business strategy and performance during the second year including brand, pricing, and advertising strategies. Think about how a sales channel is determined in the market plan and supported by marketing and consumer research.
- Explain actions taken regarding the marketing plan. Include justification for departures from the marketing plan and significant events that may have impacted the outcome.
- Assess your current situation in the market, considering your firm’s strengths and weaknesses, external opportunities, and threats. Think about concepts including the firm’s goals, focus, culture, customers, and competition.
- Summarize how you have prepared your firm to overcome obstacles and compete in the future. How would incorporating services marketing help overcome any of these identified obstacles?
- What were the lessons learned and recommendations for the marketing plan? Think about the controls you put in place and what you would do differently.
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