Instructions: Throughout this course you have explored all elements of a marketi

Instructions:Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected (Nike) for your marketing manager internship.Part A – General Information and Situational AnalysisSection 1 – Company Background of NikeDescribe the selected company and brand and a brief history.Summarize … Read more

Part IV Market Analysis Start this section of your business plan by providing a

Part IV Market AnalysisStart this section of your business plan by providing a main heading of “Market Analysis,” and then begin providing a market analysis overview along with any other relevant information that you feel may be important. In other words, in this section of your plan, you will want to provide specific information about … Read more

Part V Marketing Plan The marketing plan focuses on how the business will market

Part V Marketing PlanThe marketing plan focuses on how the business will market and sell its product. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales. For example, Allbirds, a firm producing shoes that are comfortable, stylish, and eco-friendly, may have a great product, a well-defined target … Read more