Choose 1 of Coca-Cola’s advertisements from YouTube (an advertisement is typically between 30-60 seconds.) Step 2: Based on the video you chose in Ste

APA FORMAT AND references and citations with 300 words and fol the instructions below

Coca-Cola and Human-Centric Marketing 

  1. Step 1: Choose 1 of Coca-Cola’s advertisements from YouTube (an advertisement is typically between 30-60 seconds.)
  2. Step 2: Based on the video you chose in Step 1, choose 2 of Philip Kotler’s 6 human-centric attributes from his book, Marketing 4.0 that best represents what you see in your chosen video (See the pdf file under Week 7 labeled “Kotler Human Centric Marketing.”)
  3. Physicality
  4. Sociability
  5. Emotionality
  6. Personability
  7. Morality
  8. Intellectuality 
  9. Step 3: Using the 2 human-centric attributes and the video, write one paragraph on each of the 2 attributes you believe are represented in the video you chose.
  10. Step 4: In what way does Coca-Cola use storytelling in its marketing and advertising?

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