Forecasting and Demand Presentation Forecasting is essentially a reactive appro
Forecasting and Demand PresentationForecasting is essentially a reactive approach that considers fluctuations in demand to be mostly outside the firm’s control.Rather than simply forecasting and reacting to changes in demand, however, business executives would prefer to influence thetiming, pattern, and certainty of demand to whatever extent they can. They do this through demand management activities … Read more