“Why Are We Loyal to Certain Brands?” video case
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Discuss the following :
Which customer behavior factors could a brand extract if they were deciding upon offering product choices?
Which customer behavior factors would a new a brand have to address to overcome the “mere exposure effect”?
Why are multiple factors important when evaluating customer behaviors?
Identify a business that you believe evaluates customer behaviors based on multiple factors. What are those factors? How do those factors bring value to the marketing effort?
Submission: 2-3 paragraphs, APA
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